Whilst the Mayor of London is yet to step up and provide a platform for emerging artists the lovely people at Westfield have. I am now partnering with Westfield London as a curator in residence to bring art to millions of shoppers this Summer.

 ‘In an effort to hero talent from across the nation, and to support the arts industry as London re-opens, Westfield is backing a campaign by artist Laura Nevill entitled #LetsDoLondonBetter, which aims to raise profiles for local artists and generate support across the UK for creative communities to flourish.’

Partnering with Nevill as “Curator in Residence”, Westfield, along with Out of Home specialists, Ocean Outdoor, will provide a value in kind media and space package which would normally cost commercial brands £1 million pounds, to some of the Britain’s most talented emerging creatives to showcase their artwork at Europe’s two largest shopping centres. The campaign kicks off with 34 artists including Ashton Attzs, Emmy Smith and Jordan Robertson who have been selected by Laura to exhibit across almost 30 key large format digital advertising sites including London’s biggest full-motion retail screen at 220m², physical stores and physical exhibition space with support across its social channels, providing talent with mass awareness to the public. The campaign will also run on a major outdoor adverting site facing both Central London and Westfield bound traffic on the A40 motorway.’

Our first project together kicked off with a selection of over 30 emerging artists from the UK showcasing their works across the digital screens in the Westfield centres. With a theme of ‘‘Positivity” and focusing on mental health and joy the stunning works will hopefully shed a light onto some of the most up-and-coming talent that the UK has to offer but also shares their art with the public offering some uplifting, inclusive and joyous visuals on what is normally an ad based platform.

Having lived in and around the city all my life I can’t tell you the pride I felt when I first saw the screens go live. I am so thrilled to have been given this platform to showcase so many incredible artists. As someone who has suffered with mental health issues especially over lockdown seeing such positive and uplifting messaging and imagery on such a big screen really bought home the impact that this project could have on those passing by. Sometimes one little sign or message is all you need to change your mood, your attitude or simply feel for a moment like you are not alone and there is someone rooting for you.

Find out about all the artists involved here.